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"I'm Looking for a Built-In Bra Top"

The Gen Z Man in Finance Meme Gets an Uplifting Gen X Remix

Being a super-cool Gen X entrepreneur isn't easy. Sometime's we're assumed to be clueless and out of touch, especially when it comes to memes.


Maybe there's some truth in that; we're busy! We're not disinterested, though. We just choose our memes carefully. And when we do, we enjoy putting our own stamp of creativity on them as much as the next TikToker.


So we did a remix! Scroll down to watch or use the links to jump directly to each section:



Clothes That Don't Hurt: Are We Asking Too Much?

Just as the current Man in Finance meme is a commentary on the unicorn-man that a certain type of young women is looking to date, Embrago's remix is a commentary on the unicorn-clothing we search for—that is, support and style that doesn't hurt.


When I heard Man in Finance, I couldn't help reflecting on the fact that it was a seamingly impossible search—for a true combination of comfort, support, and style for a curvy body—that ultimately inspired me to launch Embrago. It's something that every woman who has ever ripped off her bra in relief at the end of the day can understand: the search for a better alternative (and the delight of finding it). This remix is a joyful one, because WE made it happen!


In this video, goofy Gen X humor replaces the original's cool ennui. I hope it sends a supportive, positive message to women of every age <<mom-advice incoming>> and that is:


If something you are dreaming of seems impossible to find, maybe it's your destiny to build it.


Young or old, plus size or petite, if you've ever felt uncomfortable in a constrictive bra—this remix is for you. Sound on, speakers up! And if you're at home with your bra off right now ... what are you waiting for, get yourself an Embrago so you can dance if you want to!!


(See what we did there? Watch to the end of the video to catch another Gen X reference, an OG meme we snuck in there for us oldsters.)


Watch the Video - Billen Ted & Girl on Couch (Embrago Remix) - Built in Bra Top


PSA: Younger generations, fair warning. If this seems kinda cringe, it's also kinda supposed to be? Like watching your mom bust out her dance moves from the 90's. Only now she's doing meme remixes with her friends. Indulge us.



Girl On Couch “Man in Finance" Meme

Need some remedial meme-ing? We won't judge!


Here's the scoop:


The original Man in Finance meme was created by a TikToker named Megan Boni who goes by the handle @girl_on_couch. She put some lyrics together as a sarcastic spoof on women's dating standards. Then, she invited the Internet to remix it, i.e. set the words to music with a dance club beat.


What started as her joke about writing the song of the summer has become, actually, the song of the summer, as lots of DJ's rose to the challenge and remixes exploded across the internet.


Here’s one of the most popular. It's also the one on which Embrago's remix is based:



And here's the original post from TikTok:


To all my Gen X pals out there, you are officially cooler now. You will be able to converse with Gen Z about at least one meme.


Not for long though. It’s been around for more than a month already; time’s running out!



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